YouTube Performance Guide
Learn how to track your video growth, document your strategy, and run A/B tests to optimize your channel.
Dashboard
The Dashboard is your channel's command center. Use this page to get a high-level view of how your content is performing without digging into individual reports.
- Monitor Key Stats: See total views, average click-through rate (CTR), and impressions at a glance.
- Track Trends: View a 30-day performance chart to see if your channel is growing.
- Check Active Tests: Quickly see which A/B experiments are currently running and their goals.
- Recent Videos: Review the latest 5 videos you've published and their current stats.
Video Library
The Video Library is a searchable archive of every video you've tracked. It stores the "why" behind your content decisions.
- Sync Content: Click "Sync Videos" to automatically import your latest uploads from YouTube.
- Search & Filter: Find specific videos by title or filter by category (like Tutorials or Vlogs).
- View Strategy: Click any video to see its thumbnail history and original strategy notes.
Video Details
Access Video Details by clicking a video in your library. This page provides a deep dive into a single video's lifecycle.
What you can see:
- Daily views and CTR history.
- Original thumbnail and title strategy.
- Every experiment ever run on this video.
Next steps:
If a video's CTR is dropping, use the Log New Experiment button at the bottom of the page to start a new test.
A/B Testing
Testing Tracker
Manage all your experiments in one place. Toggle between Active and Completed tests.
- Review your initial hypothesis.
- Check start and end dates.
- Update the status to see results.
Starting a New Test
Ready to change a thumbnail or title? Document it first to see if it actually works.
- Select the video you are changing.
- Choose the type (Thumbnail, Title, etc.).
- Write down what you expect to happen.
Manage Team
Collaborate with editors or managers by inviting them to your workspace.
| Action | Description |
|---|---|
| Invite Member | Add a new person via email and assign them a role. |
| Remove Access | Revoke access for members who no longer need it. |
Need more help? Contact your channel administrator for specific strategy guidelines.