YouTube Performance Guide

Learn how to track your video growth, document your strategy, and run A/B tests to optimize your channel.

Dashboard

The Dashboard is your channel's command center. Use this page to get a high-level view of how your content is performing without digging into individual reports.

  • Monitor Key Stats: See total views, average click-through rate (CTR), and impressions at a glance.
  • Track Trends: View a 30-day performance chart to see if your channel is growing.
  • Check Active Tests: Quickly see which A/B experiments are currently running and their goals.
  • Recent Videos: Review the latest 5 videos you've published and their current stats.

Video Library

The Video Library is a searchable archive of every video you've tracked. It stores the "why" behind your content decisions.

  • Sync Content: Click "Sync Videos" to automatically import your latest uploads from YouTube.
  • Search & Filter: Find specific videos by title or filter by category (like Tutorials or Vlogs).
  • View Strategy: Click any video to see its thumbnail history and original strategy notes.

Video Details

Access Video Details by clicking a video in your library. This page provides a deep dive into a single video's lifecycle.

What you can see:

  • Daily views and CTR history.
  • Original thumbnail and title strategy.
  • Every experiment ever run on this video.

Next steps:

If a video's CTR is dropping, use the Log New Experiment button at the bottom of the page to start a new test.

A/B Testing

Testing Tracker

Manage all your experiments in one place. Toggle between Active and Completed tests.

  • Review your initial hypothesis.
  • Check start and end dates.
  • Update the status to see results.

Starting a New Test

Ready to change a thumbnail or title? Document it first to see if it actually works.

  • Select the video you are changing.
  • Choose the type (Thumbnail, Title, etc.).
  • Write down what you expect to happen.

Manage Team

Collaborate with editors or managers by inviting them to your workspace.

Action Description
Invite Member Add a new person via email and assign them a role.
Remove Access Revoke access for members who no longer need it.

Need more help? Contact your channel administrator for specific strategy guidelines.